For independent solo financial advisors

Own Your Alpha.

Build a practice your clients can count on when a decision gets hard. Start with the book and interactive workbook, then use the four-week implementation plan to improve how you guide clients and document what changed.

Free access. No email or account required.

Read it. Work through it. Put it into practice.

  1. Step 1

    Read Own Your Alpha

    Download Grant Barger’s 283-page book and see how your competency, character, and concern show up in the way you serve clients.

    Get the free book (PDF)
  2. Step 2

    Use the interactive workbook

    Apply the book to your own practice. Work through the exercises and save your responses as a PDF for your eyes only.

    Open the workbook
  3. Step 3

    Start the four-week practice

    Begin with five short sessions. Choose one problem in your practice and build a repeatable way to address it.

    Start the first five sessions

The free four-week practice

Bring a real problem from your practice. Each week gives you something concrete to use in the next.

  1. Week 1

    Diagnose & Direct

    Choose one problem worth working on.

  2. Week 2

    Define & Govern

    Set the standard for decisions and where AI can assist.

  3. Week 3

    Install & Translate

    Put the standard to work in a real conversation or workflow.

  4. Week 4

    Prove & Scale

    Capture what changed and decide what to carry forward.

Start Week 1

Free advisor resources

Pick an Alpha Install, diagnostic, or AI walkthrough you can use on a problem you’re facing now.

Browse free resources
Grant Barger

Founder of Advisor Crunch
Author of Own Your Alpha